What was specific for this website and also challenging for me as a designer was that all the products contain CBD or cannabidiol – an ingredient that is extracting from cannabis plants. Still, this is a tabu zone for many people because they think of these as drug-related products. My main goal was how to present that the CBD is completely harmless because many recent clinical research and studies give sufficient high-quality evidence that it is effective for pain relief, anxiety, cognition, movement disorders, epilepsy disorders and many, many others. The website should be enough serious about this topic and at the same time, it has to relax users and make them confident while choosing a product from Pure for Life.