It is a challenge when you have to make an online shop that shouldn’t look like one. Above all, while designing the website my desire was not only to give the user rich information for each cleaning robot supported by examples, schemes, photos and videos but also to convince him that they perfectly do their job by helping a lot in the household, taking very seriously their home cleaning duties. Of course, sometimes such rich information and functionalities can confuse some users and make them feel unconfident about which robot is the right one for them. I didn’t want them to reach that point. That’s why the comparison tool between the different robots models became very important – it quickly shows you functions and price ranges between the compared robots, easing your final choice.