There were four main categories on the website – clothes for a Boy, for a Girl, for a Baby Boy & for a Baby Girl. When you search for a specific product you naturally enter the category for your child. While buying clothes or shoes you are given a choice to select its age(size) and the number of its shoes. The cleverness here is that the website remembers your preferences and when you continue browsing through the different sub-categories it gives you results with the exact kid-size. It is like pre-define your search results. Clever, huh?
Things are getting even better! If you are a registered user and have more than one kid, you can define each one his own gender and size right from your user profile. This saves you time by making your browsing faster and more accurate. But still, it doesn’t matter if you are a registered user or not – within the same session you can change the kid preferences with others through a dedicated button, positioned in a visible place right next to the shopping cart. I find that functionality very useful and practical for parents on this particular website.